Volume 4,Issue 3
Research on School-enterprise Collaborative Construction Model of Personal IP Visual System for Visual Communication Design Specialty Driven by Industry-Education Integration
Against the backdrop of the booming digital economy and personalized needs, the core competitiveness of visual communication design professionals is shifting from skill matching to value creation, while design education is plagued by problems such as outdated curriculum and mismatched student competence with market demands. This paper takes the school-enterprise collaborative construction of personal IP visual system for visual communication design majors driven by industry-education integration as the research theme. It clarifies the theoretical basis and practical significance of industry-education integration, defines the connotation, core elements and construction dilemmas of personal IP visual system, and designs a four-stage cyclic collaborative framework of demand analysis, system design, practical verification and iterative optimization. It also puts forward implementation paths such as curriculum system reform, co-construction of internship bases and collaborative training of mentor teams. Case verification shows that this model can bridge the structural gap between education and industry, improve the efficiency and quality of students' personal IP construction, and provide a replicable practical paradigm for the cultivation of high-quality applied design talents.
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