Volume 4,Issue 1
Research on the Reform Path of E-commerce Innovation and Entrepreneurship Practical Teaching in Xing’an League Urban-Rural Consortium Based on the Six Sigma DMAIC Model
Against the backdrop of the digital economy, e-commerce serves as the core engine for Xing’an League to activate regional characteristic industries, boost rural revitalization, and promote the construction of the China-Mongolia-Russia Economic Corridor. The superposition of national vocational education reform and digital economy policy dividends provides strategic guidance for regional e-commerce talent training. However, the practical bottleneck of the shortage of high-quality innovation and entrepreneurship (double innovation) talents severely restricts industrial transformation and upgrading. As an important carrier for regional resource integration, the urban-rural consortium has unique advantages in the reform of e-commerce double innovation practical teaching. Taking the Network Marketing and Live Streaming major of Xing’an Vocational and Technical University as the core research object, this paper introduces the Six Sigma DMAIC model, combines national and Inner Mongolia policy orientations, and bases itself on the development characteristics of Xing’an League and the school’s training foundation. From the five stages of Define, Measure, Analyze, Improve, and Control, it analyzes the practical status, advantages, and shortcomings of the model’s application in core courses, and constructs a reform path of “government-enterprise-school collaboration, deep integration of production and education, and distinct regional characteristics”. This study provides theoretical support and practical reference for improving the quality of talent training and empowering the high-quality development of local industries.
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