The integration of excellent China traditional culture into ideological and political education in colleges and universities can not only strengthen the spiritual foundation of students, but also enhance the attraction of ideological and political courses, cultivate new people of the times and serve the strategic needs of the country. This paper expounds the value implication of integrating excellent China traditional culture into ideological and political education in colleges and universities, and probes into the path of ideological and political education in colleges and universities based on the inheritance of excellent China traditional culture from the aspects of establishing systematic traditional culture teaching courses, carrying out case teaching and scene experience normally, expanding the teaching boundary of ideological and political courses with digital technology, and constructing the ecological environment of ideological and political education for cultural education, so as to provide beneficial reference for the innovation of ideological and political education in colleges and universities.