In the context of global climate change and the transformation of energy consumption patterns, the development of new energy generation enterprises plays an important positive role in the transformation of China's energy consumption patterns and the realization of sustainable development. The development and utilization of new energy sources such as solar energy, wind energy, and hydropower will play an important role in reducing the consumption of fossil fuels, controlling environmental pollution, and promoting economic growth. The development of new energy power generation enterprises determines whether the new energy industry can develop. Studying the optimization measures for the salary incentive mechanism of new energy power generation enterprises has important practical significance. A scientific salary incentive mechanism can stimulate the enthusiasm of employees in new energy power generation enterprises, improve their innovation capabilities, enhance market competitiveness, and promote the development of the new energy industry. This article explores the current situation and optimization measures of salary incentive mechanisms in new energy power generation enterprises, hoping to provide some reference for the design of salary incentive mechanisms in new energy power generation enterprises.