Volume 3,Issue 9
Research on the Development Path of Service Quality in Nanchong's Hotel Industry
Based on empirical research, this paper systematically analyzes the current situation of service quality in Nanchong's hotel industry, and finds that it has obvious shortcomings in green development, cultural integration, industrial collaboration, and service specialization. The paper proposes four core development paths to address these issues: promoting full-chain green transformation, creating immersive cultural experiences, building an open and collaborative industrial ecosystem, and strengthening intelligent and talent support. The research points out that the implementation of these paths must rely on multiple guarantees such as policies, platforms, and standards. To transform Nanchong's hotel industry from standardized services to high-quality development with green and cultural connotations, these measures can not only improve industry competitiveness but also strongly support Nanchong's urban strategic positioning, providing a reference for similar cities.
[1]Peng Y, 2025, Research on the Service Quality Improvement Strategy of X Hotel. Guangxi Normal University.
[2] Jia Y, Zheng Y J, 2024, Research on the Improvement of Hotel Service Quality Based on Text Analysis——Taking Xiamen W Hotel as an Example. Western Tourism, (20): 80-82.
[3] Zhao X T, 2025, Research on Service Quality Improvement of Tianjin Jizhou Panshan Scenic Area from the Perspective of Tourist Perception. Guangxi Normal University.
[4] Liang T Q, Chen X L, 2025, Construction and Improvement Path of Service Quality Evaluation System for High-Star Parent-Child Hotels Based on Online Review Text Analysis——Taking Guangzhou as an Example. Journal of Sichuan Tourism University, (02): 30-36.
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