Volume 4,Issue 3
Research on the Cultivation Strategy of English Students’ Cross-cultural Communication Ability in the New Media Environment
In the current era of deep integration between globalization and new media technologies, the cross-cultural communication competence of English learners has become a key indicator for assessing their language proficiency. New media, with its interactive, real-time, and diverse features, offers innovative pathways for cultivating cross-cultural communication skills while challenging traditional teaching models. This paper explores strategies for developing such competence in English students through five dimensions: pedagogical innovation, resource utilization, practical scenario design, evaluation system enhancement, and faculty development. By leveraging the unique characteristics of the new media environment, the study aims to provide practical references for university English teaching reforms, helping students overcome superficial language barriers and achieve effective communication in cross-cultural contexts.
[1] Zhang HY, 2024, Strategies for Cultivating Cross-Cultural Intelligence in College English Students in the New Media Environment. Journal of Journalism Research, 15(20): 62–66.
[2] Zhou MR, 2024, Exploring Interactive Teaching Models for High School English in the New Media Environment. Campus English, (39): 51–53.
[3] Li M, 2024, Integrating Cultural Confidence Education into College English Curriculum in the New Media Environment: An Exploration of the Integration of Ganpo Culture and Workplace Practice. Knowledge Window (Teacher Edition), (08): 117–119.
[4] Xing XQ, 2024, Innovative Approaches to English Education in Higher Vocational Colleges in the New Media Environment. Shanxi Youth, (16): 172–174.
[5] Wu YF, 2024, The Application of New Media in Promoting the Reform of English Linguistics Curriculum. Middle School English, (28): 85–86.
[6] Cheng WL, 2024, Reflections on English Cross-Cultural Communication in the New Media Environment: A Case Study of Exhibition and Convention Majors. New Curriculum Teaching (Electronic Edition), (12): 67–69.
[7] Xiao GH, 2024, Research on Intercultural Teaching of English in Higher Vocational Education in the New Media Era. Journal of Huainan Vocational and Technical College, 24(03): 103–105.
[8] Zhang L, 2024, Strategies for Cultivating Business English Talents in Higher Vocational Education under the New Media Environment. Journal of Journalism Research, 15(04): 129–131.
[9] Liu HY, 2023, Strategies for Cultivating College Students’ Intercultural Communication Competence in English under the New Media Communication Environment. Modern English, (24): 62–64.
[10] Liu H, 2023, Cultivation of College Students’ Intercultural Communication Competence in English under the New Media Environment. Journal of Qiqihar University (Philosophy and Social Sciences Edition), (10): 165–168.