Volume 4,Issue 3
The Path to Internationalization for FinTech Companies: A Case Study of To B and SaaS Enterprises
In recent years, Financial Technology (FinTech) has demonstrated rapid development globally, gradually becoming a key force driving the digitization and globalization of financial services. Compared to consumer-facing (To C) payment and credit enterprises, To B SaaS FinTech companies targeting institutional clients possess stronger technological characteristics and higher entry barriers in their internationalization process. This study employs the case analysis method, selecting Broadridge Financial Solutions, Temenos, Fiserv/FIS, and China's Kingstar as research samples. Integrating internationalization theory and the dynamic capabilities perspective, it delves into their internationalization motivations, path selection, capability building, and strategies for addressing challenges. The findings reveal that the internationalization of such companies follows a logical path of "standardized technology export — regional localization — deepened mergers, acquisitions, and cooperation." Their core competitive advantages lie in SaaS-based architecture, compliance adaptation, and the construction of a global client network. The academic value of this research lies in expanding the scope of studies on the internationalization paths of FinTech enterprises, while its practical significance is providing actionable empirical insights for the overseas expansion strategies of Chinese companies.
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