ARTICLE
26 June 2025

Research on the Current Situation and Countermeasures of Agricultural Information Services under the Background of Big Data——Based on the investigation and analysis of W region

Yanjun Zhang1
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1 Wuxi Nanyang Polytechnic, Wuxi 214000, Jiangsu, China
LNE 2025 , 3(5), 120–128; https://doi.org/10.18063/LNE.202505022
© 2025 by the Author. Licensee Whioce Publishing, USA. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

Through research and analysis of the current situation of information services for agricultural loans in W region, it is found that the mass media function is weakened in the dissemination of agricultural information, the level of information infrastructure construction in W region is average, and there is a phenomenon of information loss in the dissemination of agricultural loan information. Overall, the current loan information dissemination cannot fully meet the needs of farmers for loan information, and the satisfaction level of farmers with information services is relatively low. Propose effective solutions to the existing problems: (1) Strengthen information technology construction; (2) Building a mechanism for the coexistence of diverse and diverse communication media; (3) Strengthening the construction of a talent team for agricultural information; The research in this article has certain reference significance for the dissemination of local agricultural information, and the proposed solutions are relatively scientific and feasible.

Keywords
Beneficent agriculture credit
Information service
References

[1] Xian F, Jin L, 2018, Rural information service capability in the process of new urbanization: connotation, improvement mechanism and strategy. Science and Technology Management Research, 2018(21): 32-36.

[2] Kai C, Xian F, 2020, Analysis of the Stage Characteristics and Trends of Agricultural and Rural Informatization in China. Reform, 2020(6):112- 119.

[3] Qu W, Li X, Lin Z, 2020, Strategies for the Supply Side Reform of Rural Culture under the Background of Media Integration. Anhui Agricultural Science, 2020 (1): 43-48.

[4] Ling Y, 2019, Research on the main position of rural information service under the background of rural revitalization strategy in 5G era. News Lovers, 2019(12):3-7.

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