In the wave of digital transformation, the talent cultivation of business administration majors in colleges and universities is facing unprecedented challenges and opportunities. With the rapid development of information technology, the market demand for business administration talents is gradually shifting towards a higher level and more comprehensive direction. However, the current business administration education in colleges and universities still has many deficiencies in talent cultivation mode, educational resource allocation, teaching methods, etc., and it is difficult to meet the needs of high-quality talents in the digital era. This paper aims to explore the optimization path of the integrated training mode of business administration talents in colleges and universities under the background of digital transformation. Through an in-depth analysis of existing problems, this paper puts forward strategies such as deepening the integration of industry and education, updating the curriculum system and teaching methods, and strengthening students' digital skills and quality education, in order to provide reference for the talent cultivation of business administration majors in colleges and universities.