ARTICLE
26 June 2025

Exploration of Innovation Paths in Hotel Management under the Background of "Internet Plus"

Zhengfang Zhu1
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1 Hong Kong Community College, Hong Kong 999077, China
LNE 2025 , 3(5), 189–194; https://doi.org/10.18063/LNE.202505033
© 2025 by the Author. Licensee Whioce Publishing, USA. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

In the current era when the "Internet Plus" wave is sweeping the world, the hotel management industry is undergoing profound changes. Aiming at the problems existing in traditional hotel management models, such as homogeneous services, lagging information construction, and difficulty in meeting consumers' diversified needs, exploring innovative management models and "Internet Plus" systems has become the key to breaking the deadlock. In this context, hotel management should optimize and reform in terms of service models, marketing mechanisms, and organizational management, give full play to the advantages of "Internet Plus" technologies such as artificial intelligence, big data, and integrated platforms, and create a new type of hotel management model with personalized services, precise content, and intelligent experiences. This article analyzes the current situation of hotel management under the background of "Internet Plus", proposes the innovation paths of hotel management at the current stage, and conducts analysis combined with practical cases, so as to provide inspiration for the update of hotel management models.

Keywords
"Internet Plus"
Hotel management
Informatization
Digital intelligence
Precise service
References

[1] Hu T, 2024, Hotel management should be upgraded in a timely manner under the background of "Internet+". China Business, 2024(02): 214-215.

[2] Xu H, 2023, Exploration on the innovation path of hotel management in China under the background of "Internet+". Shanghai Business, 2023(10): 58-60.

[3] Wang J, Yang Y, 2023, Research on marketing strategy of H Hotel in L City under the background of traffic economy. Investment and Entrepreneurship, 34(06): 125-127.

[4] Zhou Y, 2023, Problems and solutions of hotel information management under the background of "Internet+". Internet Weekly, 2023(01): 13-15.

[5] Jiang H, 2022, Problems and countermeasures of hotel information management under the background of "Internet+". Market Modernization, 2022(19): 61-63.

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