ARTICLE
26 June 2025

Research on the Talent Training Model of Finance and Accounting Major in Application-Oriented Universities under the Background of Digital Economy

Jinye Cai1 Na Chen1 Xiaochun Chen1
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1 Guangdong University of Science and Technology, Dongguan 523083, Guangdong, China
LNE 2025 , 3(5), 195–200; https://doi.org/10.18063/LNE.202505034
© 2025 by the Author. Licensee Whioce Publishing, USA. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

With the continuous deepening development of China's social economy, cutting-edge information technologies such as big data and artificial intelligence have been deeply integrated into various fields of the economy and society, marking the full arrival of the digital economy era. This profound transformation has brought unprecedented opportunities and severe challenges to enterprise management, and also driven the continuous upgrading of the structure of enterprises' demand for talents. As higher education institutions on the talent supply side, they must accelerate the adjustment and innovation of their talent training models. Focusing on the field of finance and accounting in application-oriented universities, which itself has distinct characteristics of practical application orientation and rapid iteration of professional knowledge systems. Therefore, application-oriented universities must conform to the trend of the times, actively explore innovative paths for talent training, accurately position talent training goals, and strive to enhance students' comprehensive employment competitiveness and career development potential.

Keywords
Digital economy
Finance and accounting major
Talent training
Funding
Project Name: Higher Education Teaching Reform Project. Research Topic: Research on the Talent Training Mode of Finance and Accounting Majors in Application-Oriented Universities under the Background of Digital Economy. Project Number: GKZLGC2024213.
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