Volume 3,Issue 7
Research on the Commercial Value Mining and Marketing Strategies of Music Intellectual Property
As the commercial value and market potential of the music industry continue to rise, safeguarding music intellectual property rights and accurately assessing their value have become central issues for the sector's healthy development. This research employs the PESTEL framework to analyze macro-environmental factors influencing the music industry. Porter's Five Forces model examines micro-environmental dynamics and ultimately integrates the 4Ps theory to formulate corresponding marketing strategies. The aim is to propel the music industry towards sustainable and healthy development.
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