Volume 3,Issue 9
Replacement or Complement: A Niche Analysis of Weibo, RedNote, and TikTok
Using Dimmick’s niche theory as a theoretical framework, this study investigated the competition among three social media platforms, Weibo, RedNote and TikTok, using the satisfaction and satisfaction opportunities obtained among them. In this study, an online questionnaire survey was conducted nationwide, and 565 valid questionnaires were collected. This study drew three conclusions from the data analysis: (1) This study revealed that RedNote and TikTok are generalists, whereas Weibo is a specialist. (2) Weibo and TikTok have the most intense competition, but the three social media platforms have different competitive advantages. Therefore, this study predicts that these three social media platforms can coexist in the Chinese market. (3) Among the three media, TikTok is the most competitive, RedNote is the second most competitive, and Weibo is the least competitive.
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