Volume 3,Issue 9
Research on Market Demand and Development of High-End Customized Desert Adventure Tourism Products
Taking the Taklamakan Desert as the research object, this paper aims to explore the market demand and development strategies of high-end customized desert adventure tourism products. Based on the current trend of desert tourism upgrading from traditional sightseeing to in-depth experience consumption, the study focuses on core issues in the Taklamakan region, such as insufficient supply of high-end products, significant homogenization, and imperfect safety and ecological protection systems. By constructing an analytical framework of “market demand- product service- sustainable development,” it deeply analyzes the demand characteristics of high-consumption groups for personalized and high-quality adventure experiences, and then proposes targeted paths for product innovation and development. The research results are intended to provide references with both academic value and practical significance for promoting the sustainable development of tourism in the Taklamakan Desert.
[1] Weng G, Pan Y, Li L, 2018, Measurement of Tourism Ecological Security Levels and Spatiotemporal Evolution Analysis Based on the Improved DPSIR-DS Model——A Case Study of Five Provinces Along the “Silk Road”. Tourism Science, 32(06): 17–32.
[2] Zheng J, Li S, Huang Y, 2002, Research on Desert Tourism Resources and Their Development and Utilization in China. Commercial Research, 2002(17): 138–140.
[3] Yin Z, 2010, Current Situation and Prospect of Desert Tourism Research in China. Inner Mongolia Social Sciences (Chinese Edition), 31(05): 115–119.
[4] Wang Y, Li L, Zhang G, et al., 2016, Current Situation and Prospect of Desert Tourism Research in China. Journal of Desert Research, 36(02): 533–539.
[5] Wei Q, Wang H, 2008, A Review of Desert Tourism Research in China. Social Scientist, 2008(01): 95–98.
[6] Mahgoub Y, 2007, Towards Sustainable Desert Eco-Tourism in Kuwait: Learning from the Regional Experience. Open House International, 32(4): 75–82.
[7] Yu H, Chen Q, Wang Q, 2024, Optimization of Desert Tourism Suitable Area Identification Model and Its Application in Xinjiang. Chinese Journal of Eco-Tourism, 14(03): 666–683.
[8] Liu H, 2016, Progress and Enlightenment of Foreign Desert Tourism Research. World Regional Studies, 25(02): 137–147.
[9] Liu F, Zheng J, Han L, 2021, A Review of Domestic and Foreign Desert Tourism Research. Journal of Desert Research, 41(01): 82–92.
[10] Lonsdale R, 1981, Drawing Conclusions from an Examination of Two Nations. Settlement Systems in Sparsely Populated Regions, 1981: 377–386.
[11] Vaghefi N, Siwar C, Aziz S, 2015, Green Economy: Issues, Approach and Challenges in Muslim Countries. Theoretical Economics Letters, 5(1): 28–35.
[12] Dong R, Dong Z, Cao X, et al., 2013, Analysis of Desert Ecotourism Resources and Their Competitiveness in China. Journal of Desert Research, 33(03): 911–917.
[13] Reichel A, Uriely N, Shani A, 2008, Ecotourism and Simulated Attractions: Tourists’ Attitudes Towards Integrated Sites in a Desert Area. Journal of Sustainable Tourism, 16(1): 23–41.
[14] Zhao Y, Jia Q, 2025, Research on the High-Quality Development Path of the Tourism Industry in the Taklamakan Desert——Based on the Current Situation Analysis and Strategy Optimization of Southern Xinjiang, Xinjiang. Science Technology and Industry, 25(17): 140–147.
[15] Yu Z, 2023, Evaluation of Tourism Resources and Research on Development Models in the Taklamakan Desert, thesis, Xinjiang University of Finance and Economics.