The 20th National Congress of the Communist Party of China proposed to "coordinate the collaborative innovation of vocational education, higher education, and continuing education, promote the integration of vocational and general education, the integration of industry and education, and the integration of science and education, and optimize the type orientation of vocational education", which also points out the direction for the innovative reform of the visual communication design major in vocational colleges. In the context of the increasing demand for visual communication design talents in terms of quantity and quality, the visual communication design major should also create a high-quality development model for the integration of industry and education based on its own characteristics, so as to better improve the quality of talent training and supply more high-quality and comprehensive visual communication design talents to society. This article explores the current situation, problems, and optimization countermeasures of the integration of industry and education in the visual communication design major for the reference of relevant personnel.